Royal Agrifirm brings animal nutrition expertise under Nuscience brand

EUROPE/EMEA – Royal Agrifirm Group is bringing its specialist animal nutrition businesses and expertise together under the Nuscience brand, creating a unified global offering of feed products, ingredients, tools and services.

Announced on November 3, 2026, the move is intended to give customers a clearer route to the group’s animal nutrition capabilities and make it easier to access solutions for specific nutritional and operational challenges.

The Nuscience portfolio covers premixes, concentrates, farm minerals, young animal feeds, speciality feed ingredients and protein ingredients.

The brand will combine these products with technical expertise and services to help animal nutrition professionals make informed feeding decisions.

Bas van Driel, Group Director Nuscience, said the unified brand would provide a consistent way to present the group’s expertise and product range across markets while maintaining a focus on individual customer requirements.

“One global Nuscience brand gives us a clear and consistent way to bring our expertise and portfolio together for customers across markets. 

At the same time, we remain focused on what matters most: understanding each customer’s specific situation and helping identify an approach that best fits their needs,” he said.

EMEA rollout begins

The transition will begin in Europe, the Middle East and Africa (EMEA), with other regions expected to follow in phases. Existing regional brands will remain in place until their respective transitions take effect.

As part of the EMEA rollout, Agrimprove and Earlyfeed will join the Nuscience portfolio, bringing their established products and specialist expertise under the global brand.

Hamlet Protein will connect its specialist protein expertise and solutions more closely with the wider Nuscience offering.

The group said the unified brand would help customers access a more connected range of animal nutrition products and services while retaining the specialist knowledge behind the individual businesses.

The development brings together expertise across feed formulation, premixes, speciality ingredients and young animal nutrition under a single global identity.

Sign up HERE to receive our email newsletters with the latest news updates and insights from Africa and the World, and follow us on our WhatsApp channel for updates.