Nulo expands US retail reach through Hollywood Feed deal

USA – Pet nutrition brand Nulo is expanding its retail presence through a new partnership with Hollywood Feed, which will stock its pet food and nutritional products across 179 stores in 19 states.

The rollout will include Nulo’s grain-free Freestyle line, oven-baked Culinary Harvest recipes and selected wet food products for dogs and cats. 

Products will be available at all Hollywood Feed locations from 2 November, following a soft launch in selected markets in Georgia, Indiana and Ohio from 19 October.

Nulo develops its recipes with high levels of animal-based protein, low carbohydrates, and low-glycaemic ingredients, focusing on supporting digestive health.

The partnership adds Hollywood Feed’s established retail network to Nulo’s distribution channels, expanding access to its premium pet food range. 

Hollywood Feed has operated in the US pet retail market for seven decades.

Greg Aldrich, Nulo’s chief operating officer, said the retailer’s emphasis on educating pet owners about nutrition aligned with the brand’s approach.

Hollywood Feed president Shawn McGhee said Nulo’s products would complement the retailer’s existing range and its focus on pet nutrition and wellbeing.

Nulo also partners with athletes including three-time Olympic gold medallist shot putter Ryan Crouser, three-time Paralympic gold medallist snowboarder Brenna Huckaby and two-time Olympic gold medallist speed skater Jordan Stolz.

The agreement gives Nulo access to Hollywood Feed’s multi-state store network as the brand seeks to broaden its reach among US pet owners.

Sign up HERE to receive our email newsletters with the latest news updates and insights from Africa and the World, and follow us on our WhatsApp channel for updates.